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  • The Power of The Penguin And How John Lewis Won The Battle of The Christmas ad

    The Power of The Penguin And How John Lewis Won The Battle of The Christmas ad

    From the anticipation of the John Lewis advert to the nostalgia of hearing ‘holidays are coming’ for the first time each festive season, Christmas advertising is big business. In fact, Coca-Cola is regularly credited with creating the Santa Claus we recognise around the world today.

  • It’s coming home for World Cup brands: An analysis | Sussex

    It’s coming home for World Cup brands

    2018 saw the 21st FIFA World Cup take place, with seemingly more hype, coverage and reach than ever before, which brands surrounding the tournament were keen to get in on.

  • How ad campaigns are changing charities’ fundraising methods

    How advertising campaigns are changing charities fundraising strategies

    According to CBS News, an estimated 103.4 million people watched the highly anticipated 2018 Super Bowl. Anyone who’s ever heard of the Super Bowl is probably also aware, that although a great American sporting event, the halftime show, sponsorship and highly anticipated adverts shown in commercial breaks, generate as much excitement and news coverage as the final score.

  • Social media: Why are more people choosing to switch off?

    Are more people switching off from social media?

    Social media has a vast amount of benefits. From a personal point of view it allows us to connect and stay in touch with friends, instantly view the news and find forums of support. From a business standpoint, it enables companies to target consumers, develop and grow a brand and create a community.