Taught 100% online and accredited by the Chartered Institute of Marketing, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.
Course start dates:
There are six start dates every academic year, providing maximum flexibility for our students;
January | March | May | July | September | November
Course fee: £15,500
More information on fees, scholarships and funding can be found below.
Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.
The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behavior. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You'll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.
During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.
If you'd like to find out more about Sussex's bespoke Virtual Learning Platform and what it's like to learn online with us, register now to attend our next International Marketing Masters webinar and see a live demo of the platform and take a tour around. You can also book a call with one of our Admissions Advisors to ask any questions you have about the course or joining Sussex as an online student.
This course is part-time and can be completed in a minimum of two years and maximum of four. Students have the opportunity to pause their studies, stepping on and off the course if their work or life commitments require*.
*Maximum break times apply for this course
This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.
Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.
Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behavior; International business and market strategy and International branding and communication strategy.
The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals and provides globally recognised qualifications and membership for marketing professionals.
Course accreditation by the CIM means the modules you will study as part of this Masters have been approved by the CIM and meet the industry standard the CIM expects of professional marketing qualifications.
As a graduate of a CIM accredited course you will also exemptions from the Certificate in Professional Marketing and Diploma in Professional Marketing. Speak to our Admissions Team to find out more.
All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.
Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.
Senior Teaching Fellow, University of Sussex Business School
Professor of Marketing
Senior Teaching Fellow, Marketing
René is also a Senior Fellow of the Higher Education Academy, a recognition of his commitment to teaching, learning and student experience, driven by research, reflection and development.View profile
Lecturer in Marketing
Working as a consultant for a vast range of B2C and B2B organisations, Philip has a well-rounded understanding of the opportunities and challenges facing the sector and the skills needed to tackle these.View profile
Senior Lecturer (Associate Professor)
An award winning researcher and Fellow of the Higher Education Academy; Dr. Vikrant's primary research interest is the non-market (political and social) strategies of multinational enterprises (MNEs) and strategic drivers of MNEs' performance within emerging markets.View profile
A lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent.
Students with relevant professional experience will also be considered for entry to this course.
Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) Standard level (6.5 overall, including at least 6.0 in each component).
Course fee: £15,500
Cost per module: £1,290
Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).
Course Director Alison McGregor tells us more about this professionally focused International Marketing MSc and the kind of support you can expect to receive studying online with the University of Sussex.
Introduction to International Marketing MSc (online) from Course Director Alison McGregor
"Studying online at Sussex gives you the same benefits as a campus student - library access, student ID, academic support, it’s literally like being on campus every day. I’m thrilled I chose this option, I feel proud to be a member of the Sussex University community."