International Marketing MSc (online)

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Key information

Taught 100% online, this flexible course offers the opportunity to gain a digitally and internationally-focused masters qualification at a time and pace that suits you.

Course start dates:
September 2018, November 2018, January 2019, March 2019, May 2019, July 2019

14th

in Marketing in the UK (Complete University Guide 2019)

Top 25

UK university (Complete University Guide 2019)

TEF Silver

award (2017 Teaching Excellence Framework)

Course overview

Develop the practical and specialist skills that will fast-track your marketing knowledge and career. When you enrol on this online master’s course you’ll join a virtual network of global students, academics and practitioners, gaining the digital experience and international perspective essential in today’s business world.

You’ll be focusing on digital marketing, customer relationships and consumer psychology in an international business context.

 

 

Why choose this course?

The University of Sussex is ranked amongst the top 15 institutions for marketing in the UK (Complete University Guide 2019). This course provides a unique digital focus that will equip you to work seamlessly across both print and digital media.

Designed with employability firmly in mind, this course will give you a deep understanding of digital marketing in a globalised environment. It will give you the knowledge to develop marketing strategies, the confidence to provide consultancy support and the ability to analyse data within a marketing context.

This online master’s course is designed to be delivered flexibly, fitting around your time and financial commitments. Modules start every two months, which you can pause whenever you need to.

The University of Sussex's on-campus International Marketing MSc is accredited by the Chartered Institute of Marketing (CIM); we are currently seeking CIM accreditation for the International Marketing MSc (online). 

Courses accredited by CIM, the world’s leading professional marketing body, are recognised as delivering teaching and modules which develop students' understanding of marketing from a strategic perspective and are aligned to current sector practices. 

CIM accreditation also provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions.   

We plan to have secured accreditation for the course by September 2018. 

 

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Modules

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.

  • Global marketing management
  • Global business environment
  • Global customer behaviour
  • Marketing research 
  • Marketing ethics
  • Marketing analytics & metrics
  • International business & market strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1
  • Analysis and consultancy project part 2

Further module details 

Academic expertise

Mark Fisher

Senior Teaching Fellow, School of Business, Management and Economics

Mark joined Sussex in 2009 and also has successful career as a Chartered Accountant. Mark works over several courses, bringing his expertise in consultancy, project management and executive training to his teaching. Mark has a personal interest in the charity and not-for-profit sectors and provides consultancy support to local charities and enterprises.

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Professor Chris Storey

Professor of Marketing

Professor Chris Storey joined Sussex in 2015 as a Professor of Marketing. Chris has extensive academic experience having previously taught at Cass Business School, Kings College London and Manchester Business School. Before entering the world of academia, Chris enjoyed a successful marketing career within the financial sector. His main area of interest is innovation as a source of competitive advantage within service industries, as well as research into buyer-seller relationships. Chris is considered a leading expert on service innovation.

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Ing. René Moolenaar

Senior Teaching Fellow, Marketing

Ing. René Moolenaar joined the School of Business, Management and Economics in 2011 and is a Senior Teaching Fellow on the School’s marketing courses. He has extensive experience within the marketing sector, having held senior roles at Tiscali, United News and Media and Philips, before moving into academia. With his extensive industry experience, René’s approach to teaching is a combination of current theory set within a practical contexts.

René is also a Senior Fellow of the Higher Education Academy, a recognition of his commitment to teaching, learning and student experience, driven by research, reflection and development.

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Dr. Marv Khammash

Lecturer in Marketing

Dr. Marv Khammash is a Lecturer in Marketing at the University of Sussex. He has extensive academic experience, having taught on various marketing courses in the UK, Europe, China and India. His research interests include Consumer Behaviour, Interactive Marketing, Digital Marketing, Marketing Communication, Pharmaceutical Marketing, Marketing Forecasting and Affective Forecasting.

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Typical entry requirements

A lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

English Language requirements

Applicants whose first language is not English (and whose first degree was not taught in English) are required to obtain and provide evidence of English proficiency at IELTS Level 6.5.

Fees, funding and scholarships

Course fee: £15,500
Cost per module: £1,290

Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).

Scholarships
The University of Sussex offers scholarships of up to 30% of the course fee to qualifying applicants. Please ask your Enrolment Advisor for further information and eligibility criteria.

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