Taught 100% online and accredited by the Chartered Institute of Marketing, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.
Course start dates:
There are six start dates every academic year, providing maximum flexibility for our students;
January | March | May | July | September | October
Course fee: £11,450
More information on fees and funding can be found below.
Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.
The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behavior. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You'll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.
During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.
If you'd like to find out more about learning online with Sussex book a call with one of our Admissions Advisors.
This course is part-time and can be completed in a minimum of two years and maximum of four. Students have the opportunity to pause their studies, stepping on and off the course if their work or life commitments require*.
*Maximum break times apply for this course
You can also study an on campus version of our Marketing Masters on a full or part time basis, find out more.
This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.
Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.
Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behavior; International business and market strategy and International branding and communication strategy.
The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals. It provides globally recognised qualifications and membership for marketing professionals.
Course accreditation by the CIM, which means it meets the industry standard the CIM expects of professional marketing qualifications.
As a graduate of this course you will also receive exemptions from the Certificate in Professional Marketing and Diploma in Professional Marketing. Speak to our Admissions Team to find out more.
All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.
The module focuses on what being globally market orientated really means in practice. It aims to develop knowledge of the theories, concepts, models, techniques and current best practice for developing and implementing marketing in a globalised environment.
This module explores how businesses operate within global environments; reviewing the scale, scope and trends in international business activity and evaluating the methods organisations use to assess, enter and develop nondomestic markets.
This module will develop your understanding of theories and concepts drawn from research in marketing psychology and how these shed light on consumers’ motivations and behaviors.
This module provides an overview of the decisions and stages of the Marketing Research process, giving you a clear appreciation of the importance of marketing research, research processes and the approaches and techniques used.
This module investigates the relationship between organisations and their stakeholder groups, and the social accountability and responsibilities that a corporation holds towards its different stakeholders.
This module introduces some principal methods for analysing data, both qualitative and quantitative, related to various aspects of marketing. The aim is to improve the quality of marketing decisions, by grounding those decisions in metrics.
In this module you will develop the key skills and tools for strategic analysis. You will learn how to analyse organisations within the macro and competitive environments, as well as an organisation’s own resources and capabilities.
This module aims to improve your consultancy skills, enabling you to provide “practical advice that works” for your current or future workplace or clients.
This module explores the challenges of marketing within a global context and aims to develop your understanding and ability to deliver marketing and communications strategies and campaigns to both domestic and international/cross cultural markets.
This module provides a critical understanding of the key concepts and fundamental challenges of digital marketing; the impact of the internet and digital technology on the traditional marketing mix; how digital technology impacts marketing strategies and consumers; social media; customer relationship management (CRM) systems and customer first approaches and the challenges and changes we will face as future technology develops
This module enables you to put into practices the skills and knowledge gained from your degree on a project of your choosing. This can be directly related to your workplace, delivering value directly to your employers. You will develop the practical and analytical skills needed to provide consultancy services from both within a business unit and as an external partner.
Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.
Professor of Marketing
Professor Chris Storey joined Sussex in 2015 as a Professor of Marketing. Chris has extensive academic experience having previously taught at Cass Business School, Kings College London and Manchester Business School. Before entering the world of academia, Chris enjoyed a successful marketing career within the financial sector. His main area of interest is innovation as a source of competitive advantage within service industries, as well as research into buyer-seller relationships. Chris is considered a leading expert on service innovation.View profile
Senior Teaching Fellow, Marketing
Ing. René Moolenaar joined the University of Sussex Business School in 2011 and is a Senior Teaching Fellow on the School’s marketing courses. He has extensive experience within the marketing sector, having held senior roles at Tiscali, United News and Media and Philips, before moving into academia. With his extensive industry experience, René’s approach to teaching is a combination of current theory set within a practical contexts.
René is also a Senior Fellow of the Higher Education Academy, a recognition of his commitment to teaching, learning and student experience, driven by research, reflection and development.View profile
Lecturer in Marketing
Dr. Marv Khammash is a Lecturer in Marketing at the University of Sussex. He has extensive academic experience, having taught on various marketing courses in the UK, Europe, China and India. His research interests include Consumer Behaviour, Interactive Marketing, Digital Marketing, Marketing Communication, Pharmaceutical Marketing, Marketing Forecasting and Affective Forecasting.View profile
Philip Jarman is a Teaching Fellow at the University of Sussex Business School and brings over 25 years marketing and communications experience to the School. He combines a ‘hands on’ multi-disciplinary marketing approach, with scalable strategic planning – helping students develop relevant skills in the day-to-day workplace and shaping the future growth of products, brands and organisations.
Working as a consultant for a vast range of B2C and B2B organisations, Philip has a well-rounded understanding of the opportunities and challenges facing the sector and the skills needed to tackle these.View profile
Senior Lecturer (Associate Professor)
Dr. Vikrant Shirodkar joined Sussex in 2012 and is a Senior Lecturer (Associate Professor) in International Business. Dr. Shirodkar has an established academic background in IT, organisational change and predominantly management, which he received his Ph.D for in 2013.
An award winning researcher and Fellow of the Higher Education Academy; Dr. Vikrant's primary research interest is the non-market (political and social) strategies of multinational enterprises (MNEs) and strategic drivers of MNEs' performance within emerging markets.View profile
A lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent.
Students with relevant professional experience will also be considered for entry to this course.
Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) Standard level (6.5 overall, including at least 6.0 in each component).
Course fee: £11,450
Cost per module: £955
Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).
*Modules 1-11 = £955, module 12 = £945.
Course Director Alison McGregor tells us more about this professionally focused International Marketing MSc and the kind of support you can expect to receive studying online with the University of Sussex.
Introduction to International Marketing MSc (online) from Course Director Alison McGregor
"Studying online at Sussex gives you the same benefits as a campus student - library access, student ID, academic support, it’s literally like being on campus every day. I’m thrilled I chose this option, I feel proud to be a member of the Sussex University community."