International Marketing MSc (online)

Key information

Key information

Taught 100% online, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.

Course start dates:
There are six start dates every academic year, providing maximum flexibility for our students;

January 2019 | March 2019 | May 2019 | July 2019 | September 2019 | November 2019

Fees 
Course fee: £15,500 
More information on fees, scholarships and funding can be found below. 

Course overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research and consumer behaviour. You’ll also explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred.  

During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

If you want to find out more about Sussex's bespoke Virtual Learning Platform and what it's like to learn online with us, register now to attend our next International Marketing Masters webinar and see a live demon of the platform and take a tour around. 

This course is part-time and can be completed in a minimum of two years and maximum of four. Students have the opportunity to pause their studies, stepping on and off the course if their work or life commitments require*.

*Maximum break times apply for this course

Common questions and FAQ's - International Marketing MSc (online)  

 

 

Why choose this course?

This course provides a uniquely international and digital focus, equipping you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.

Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll gain the confidence and knowledge to develop marketing strategies, manage consultancy projects and the ability to analyse data within a marketing context.

Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research, consultancy and advice to businesses around the world. Students are also encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers.

The University of Sussex is ranked 14th in the UK for marketing (Complete University Guide 2019)

The University of Sussex's on-campus International Marketing MSc is accredited by the Chartered Institute of Marketing (CIM); we are currently seeking CIM accreditation for the International Marketing MSc (online). 

Courses accredited by CIM, the world’s leading professional marketing body, are recognised as delivering teaching and modules which develop students' understanding of marketing from a strategic perspective and are aligned to current sector practices. 

CIM accreditation also provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions.   

We plan to have secured accreditation for the course by December 2018. 

 

Modules

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research 
  • Marketing ethics
  • Marketing analytics & metrics
  • International business & market strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1
  • Analysis and consultancy project part 2

Further module details 

Academic expertise

Mark Fisher

Senior Teaching Fellow, University of Sussex Business School

Mark joined Sussex in 2009 and also has successful career as a Chartered Accountant. Mark works over several courses, bringing his expertise in consultancy, project management and executive training to his teaching. Mark has a personal interest in the charity and not-for-profit sectors and provides consultancy support to local charities and enterprises.

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Professor Chris Storey

Professor of Marketing

Professor Chris Storey joined Sussex in 2015 as a Professor of Marketing. Chris has extensive academic experience having previously taught at Cass Business School, Kings College London and Manchester Business School. Before entering the world of academia, Chris enjoyed a successful marketing career within the financial sector. His main area of interest is innovation as a source of competitive advantage within service industries, as well as research into buyer-seller relationships. Chris is considered a leading expert on service innovation.

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Ing. René Moolenaar

Senior Teaching Fellow, Marketing

Ing. René Moolenaar joined the University of Sussex Business School in 2011 and is a Senior Teaching Fellow on the School’s marketing courses. He has extensive experience within the marketing sector, having held senior roles at Tiscali, United News and Media and Philips, before moving into academia. With his extensive industry experience, René’s approach to teaching is a combination of current theory set within a practical contexts.

René is also a Senior Fellow of the Higher Education Academy, a recognition of his commitment to teaching, learning and student experience, driven by research, reflection and development.

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Dr. Marv Khammash

Lecturer in Marketing

Dr. Marv Khammash is a Lecturer in Marketing at the University of Sussex. He has extensive academic experience, having taught on various marketing courses in the UK, Europe, China and India. His research interests include Consumer Behaviour, Interactive Marketing, Digital Marketing, Marketing Communication, Pharmaceutical Marketing, Marketing Forecasting and Affective Forecasting.

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Philip Jarman

Teaching Fellow

Philip Jarman is a Teaching Fellow at the University of Sussex Business School and brings over 25 years marketing and communications experience to the School. He combines a ‘hands on’ multi-disciplinary marketing approach, with scalable strategic planning – helping students develop relevant skills in the day-to-day workplace and shaping the future growth of products, brands and organisations.

Working as a consultant for a vast range of B2C and B2B organisations, Philip has a well-rounded understanding of the opportunities and challenges facing the sector and the skills needed to tackle these.

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Dr. Vikrant Shirodkar

Senior Lecturer (Associate Professor)

Dr. Vikrant Shirodkar joined Sussex in 2012 and is a Senior Lecturer (Associate Professor) in International Business. Dr. Shirodkar has an established academic background in IT, organisational change and predominantly management, which he received his Ph.D for in 2013.

An award winning researcher and Fellow of the Higher Education Academy; Dr. Vikrant's primary research interest is the non-market (political and social) strategies of multinational enterprises (MNEs) and strategic drivers of MNEs' performance within emerging markets.

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Typical entry requirements

A lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

To apply for this course please email our admissions team - studyonlineadmissions@sussex.ac.uk. 

Further information on applying for online courses. 

English Language requirements

Applicants whose first language is not English (and whose first degree was not taught in English) are required to obtain and provide evidence of English proficiency at IELTS Level 6.5.

Fees, funding and scholarships

Course fee: £15,500
Cost per module: £1,290

Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).

Further information on funding your studies

Scholarships
The University of Sussex offers scholarships of up to 30% of the course fee to qualifying applicants. Please ask your Enrolment Advisor for further information and eligibility criteria.

Postgraduate courses from the University of Sussex Business School

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Study online with the University of Sussex from anywhere in the world

Contact us

To speak directly with a dedicated online Admissions Advisor call

+44 (0) 1273 019311