International Marketing MSc (online)
Overview
Learn to develop tailored marketing strategies for varied global markets and gain the high-level skills and insights marketing leaders need.
Taught 100% online, our International Marketing MSc will equip you with the skills you need to compete in the global marketplace and catapult your career.
- 17th in the UK for Marketing – The Complete University Guide, 2026
- Top 20 in the UK for Business & Economics – Times Higher Education World University Ranking by Subject, 2025
- Delivered from our EQUIS & AMBA accredited Business School – the most trusted accreditations for business schools globally
- Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway
Course start dates
There are six start dates every academic year, providing maximum flexibility for our students.
January | March | May | July | September | October
Fees
International Marketing MSc (online) fee: £12,960
Find further information on fees and funding below.
Course overview
International marketing specialists are highly prized across sectors, helping businesses diversify their customer base and unlock revenue in new markets.
With 10 globally focused modules, our online Masters in marketing has been designed to build this sought-after expertise. On the course, you’ll develop a deep understanding of the international marketing landscape and how to tailor strategies for diverse countries and cultures.
The course also has a strong focus on data analysis – equipping you with the technical and strategic skills required of senior decision-makers. Through practical exercises using best-in-class analytics software, you’ll learn how to source, track and interpret key metrics, helping you develop robust marketing plans grounded in data.
The course concludes with a practical consultancy project. You can conduct this for your workplace or an organisation of your choice, offering the chance to demonstrate your new skill set and leadership ability to current or future employers.
Our International Marketing MSc (online) is a part-time course which can be completed in as little as two years, with the option to extend this to four should you need to pause your studies.
Please note, we also offer an on-campus version of our International Marketing Masters.
What our students say
Why did I choose the University of Sussex? I think because they offered a programme that was, number one, part-time, and number two, online. And it was just easy to balance with my job and other commitments I have.
The faculty have been extremely accommodating given the way the course is structured on a very flexible basis. People are not necessarily flowing from one module automatically to the next.
What I’ve really felt on this online course is that the learning materials are such a high quality. They prepare, kind of, really consumable content for us on what we should be learning.
The course is flexible in the way it allows you to study. So, I have control of when I can do certain things. If, for example, at work I have lots of deadlines coming up, I could block out a module and then re-join it in the next module.
A couple of the anxieties I had before I started the course was: how does it all work? But it was all very simple. Within the first week, you go on there, it’s all very easy to use and navigate. Any questions I had I was able to ask the Student Success Team and they get back to you very promptly.
The flexibility of having an app, having a website, having all the materials you need, just makes life a lot easier.
Different methods of learning definitely helped. I found that podcasts for me were really helpful to get the information in.
I found it great if I’m watching videos and lectures to be able to fast forward them, pause them, rewind them.
The reading list has actually been something that I’ve really enjoyed because I was a bit, kind of, worried about not being not having access to the library. But the reading list has been carefully, like, selected and it’s so easy to get onto the books, and also for me, it’s been great because you can download them as PDFs.
So, people connected really well. We did lots of sharing online and actually we feel really connected so there’s lots of people that I met on the course that I’ll now stay in touch with.
I think it’s really great that the cohort is international for the online course. So I’ve made amazing professional connections with people working in Canada, Asia, all over Europe, as well as all over the UK.
I’d like to end up working in the field. I’m going to take my time now I’ve finished the course and again make sure I end up somewhere I really want to. I think the most important thing for me would be somewhere I feel like I’m actually making a difference for the future
Hi. My name is Martin O’Callaghan and I’m the Head of Marketing for a financial services business. I chose the International Marketing online course because I currently work in financial services as a Head of Marketing and I have a degree in marketing so I wanted to expand my knowledge, capability, and grow skills as well.
Why did I choose the University of Sussex? I think because they offered a programme that was, number one, part-time, and number two, online, and it was just easy to balance with my job and other commitments I have.
The course is flexible in the way it allows you to study so I have control of when I when I can do certain things. If, for example, at work I have lots of deadlines coming up and I can foresee that happening I could maybe block out a module and then re-join it in the next module, so the flexibility allows you to manage that a lot better.
The reading list has actually been something that I’ve really enjoyed because I was a bit, kind of, worried about not having access to the library. Because during my undergrad I kind of, you know, you go to the library a lot and use as a study place, and it’s nice to, kind of, flick through books, but the reading list has been carefully, like, selected and there’s a lot on there and it’s so easy to get onto the books, and also for me, it’s been great because you can download them as PDFs.
I definitely like the variety of the different modules that they offered and there was a lot of subjects such as, like, Digital Marketing amd Marketing Ethics that I was really interested in. So yeah, it just seemed like a good one for me.
The other students, most of them were working full-time as well whilst doing a course so they had different job roles and I was able to meet a wide variety of people within those job roles and I’ve got them on LinkedIn and we keep in contact. And what’s been great is, sharing this learning experience with others and also seeing how they’ve progressed through the course as well.
Modules
All modules are designed to enhance your international marketing expertise and develop your strategic, analytical, management and consultancy skills.
Each module lasts for seven weeks, and students should allow for 20 hours per week for study time.
The assessments in this course are designed to measure your understanding and progress. Examples of the types of assessments you may encounter include projects, written assignments and practical exercises. The assessment information will be shared with you at the start of each module. It's vital to complete these within each module's teaching period to stay on track. The final assessment is due by 10 AM on the Monday after teaching finishes.
This online International Marketing course is part-time and can be completed in a minimum of two years. You’ll have the opportunity to step on and off the course providing you complete it within four years from enrolment.
The module focuses on what being globally market orientated really means in practice. It aims to develop knowledge of the theories, concepts, models, techniques and current best practice for developing and implementing marketing in a globalised environment.
Assessments:
Report – (20%)
Peer Review – (10%)
Marketing Plan – (70%)
This module explores how businesses operate within global environments; reviewing the scale, scope and trends in international business activity and evaluating the methods organisations use to assess, enter and develop nondomestic markets.
Assessments:
International Business Analysis – (70%)
Teamwork Assessment – (30%)
This module will develop your understanding of theories and concepts drawn from research in marketing psychology and how these shed light on consumers’ motivations and behaviours.
Assessments:
Decision Making Analysis & Peer Review – (25%)
Written Assessment – (75%)
This module provides an overview of the decisions and stages of the Marketing Research process, giving you a clear appreciation of the importance of marketing research, research processes and the approaches and techniques used.
Assessments:
Essay – (30%)
Presentation – (70%)
This module investigates the relationship between organisations and their stakeholder groups, and the social accountability and responsibilities that a corporation holds towards its different stakeholders.
Assessments:
Reflective Journal – (30%)
Essay – (70%)
This module introduces some principal methods for analysing data, both qualitative and quantitative, related to various aspects of marketing. The aim is to improve the quality of marketing decisions, by grounding those decisions in metrics.
Assessments:
Essay (750 words) 30%
Problem Set (2,000 words) 70%
In this module you will develop the key skills and tools for strategic analysis. You will learn how to analyse organisations within the macro and competitive environments, as well as an organisation’s own resources and capabilities.
Assessments:
Group written submission 30%
Report (2,000 words) 70%
This module aims to improve your consultancy skills, enabling you to provide “practical advice that works” for your current or future workplace or clients.
Assessments:
Essay – (30%)
Consultancy proposal – (70%)
This module explores the challenges of marketing within a global context and aims to develop your understanding and ability to deliver marketing and communications strategies and campaigns to both domestic and international/cross cultural markets.
Assessments:
Project 30%
Report (2,000 words) 70%
This module provides a critical understanding of the key concepts and fundamental challenges of digital marketing; the impact of the internet and digital technology on the traditional marketing mix; how digital technology impacts marketing strategies and consumers; social media; customer relationship management (CRM) systems and customer first approaches and the challenges and changes we will face as future technology develops.
Assessments:
Log – (30%)
Report – (70%)
This module enables you to put into practices the skills and knowledge gained from your degree on a project of your choosing. This can be directly related to your workplace, delivering value directly to your employers. You will develop the practical and analytical skills needed to provide consultancy services from both within a business unit and as an external partner.
The Analysis and Consultancy Project module is worth 30 credits and involves 14 weeks of study in total. Part 2 must be studied directly after part 1 without taking any breaks.
Assessments:
Written assessments – 40%
Chosen project – 60%
Entry requirements
A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.
Students with relevant professional experience will also be considered for the online International Marketing Masters.
Find further information on applying for our online Masters in our how-to guide.
English language requirements
Fees and funding
Course fee: £12,960
Cost per module: £1,080
Course fees will remain fixed for 24 months from your initial course start date. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).
Learn more about fees and funding options for online learning at Sussex.
Students can take a break in their studies after each seven-week module. This applies to all modules except for the Analysis and Consultancy Project Part 1 and 2. This is a double module of 30 credits involving 14 weeks of study in total. This means you must study part 2 straight after part 1 without any breaks.
Students are permitted to pay for the module in 2 parts if they wish. If choosing to split payments, students need to:
- pay the first half at the start of the module
- pay the balance by the final week of teaching.
Any students who fail to pay by this time will have their final assessment and overall module mark withheld until payment has been made.
20% alumni discount
If you have previously graduated from an undergraduate, postgraduate or PhD course with the University of Sussex, you will be eligible for a 20% discount on the online International Marketing MSc course*.
Find out more about the alumni discount and eligibility criteria.
*T&Cs apply
Why choose this online Masters in marketing?
With over four years’ experience teaching the online International Marketing MSc to hundreds of students, we know how to deliver an exceptional distance learning programme. Alongside 24/7 access to our Virtual Learning Environment, you’ll benefit from live and interactive sessions with academics in every module, allowing for personalised 1-2-1 tutoring.
Other benefits of our online International Marketing Masters include:
- its global focus, ensuring you graduate with the skills to develop an integrated international marketing strategy for multi-national corporations or SMEs looking to expand
- its comprehensive scope – in addition to modules on data analysis and digital marketing, you’ll gain core skills in marketing research, ethical marketing, consumer psychologies, international branding, and more
- its practical approach – while you’ll acquire a solid grounding in marketing theory, you’ll also apply this knowledge in ‘simulation’ tasks and the final consultancy project which can take a work-based focus
- its CIM accreditation, allowing you to gain CIM qualifications through the Graduate Gateway
- its multinational student cohort – over two thirds of each class join us from outside the UK, bringing valuable regional perspectives and the chance to grow a global network of marketing professionals
- its flexible nature, enabling you to complete your studies around existing life and work commitments from wherever you are in the world.
Interested in this course?
Academics
Sam Demirkol
Course Director
University of Sussex Business School
Alison McGregor
Senior Lecturer (Strategy and Marketing)
University of Sussex Business School
Dr René Moolenaar
Senior Lecturer (Strategy and Marketing)
University of Sussex Business School
Philip Jarman
Lecturer (Strategy and Marketing)
University of Sussex Business School
John Da Silva Luiz
Professor of Management (Strategy and Marketing)
University of Sussex Business School
Dr Xuan Huy Nguyen
Lecturer in Marketing (Strategy and Marketing)
University of Sussex Business School
Dr Maria Restuccia
Lecturer in Marketing (Strategy and Marketing)
University of Sussex Business School
CIM accreditation
The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals, providing globally recognised qualifications and membership.
Our International Marketing course is accredited by the CIM for the purpose of gaining CIM qualifications through the Graduate Gateway.
This allows you to gain further professional qualifications in fewer steps from a highly respected industry body once you graduate.
For more information, contact the Study Online Admissions Team on +44 (0) 1273 019311 or send an email to studyonlineadmissions@sussex.ac.uk
