Key information

Taught 100% online and accredited by the Chartered Institute of Marketing, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.

A version of this course is also available to be studied on campus. 

Course start dates:
There are six start dates every academic year, providing maximum flexibility for our students;

January | March | May | July | September | October

Course fee: £11,450
More information on fees and funding can be found below.

Course overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behavior. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You’ll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.

During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

This is a part-time course, the minimum period of study is between 2 years, and 2 years and 2 months – dependent on when you join. You can pause your study  by stepping on and off as your professional or personal commitments require, provided you complete within the maximum study period of 4 years.

If you’d like to find out more about learning online with Sussex book a call with one of our Admissions Advisors.

You can also study an on campus version of our Marketing Masters on a full or part time basis, find out more.

This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.

Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.

Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behavior; International business and market strategy and International branding and communication strategy.

The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals. It provides globally recognised qualifications and membership for marketing professionals.

Course accreditation by the CIM, which means it meets the industry standard the CIM expects of professional marketing qualifications.

As a graduate of this course you will also receive exemptions from the Certificate in Professional Marketing and Diploma in Professional Marketing. Speak to our Admissions Team to find out more.

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research
  • Marketing ethics
  • Marketing analytics & metrics
  • International business and market strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1 & 2

Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.

Professor Chris Storey

Professor of Marketing

Professor Chris Storey joined Sussex in 2015 as a Professor of Marketing. Chris has extensive academic experience having previously taught at Cass Business School, Kings College London and Manchester Business School. Before entering the world of academia, Chris enjoyed a successful marketing career within the financial sector. His main area of interest is innovation as a source of competitive advantage within service industries, as well as research into buyer-seller relationships. Chris is considered a leading expert on service innovation.


Ing. René Moolenaar

Senior Teaching Fellow, Marketing

Ing. René Moolenaar joined the University of Sussex Business School in 2011 and is a Senior Teaching Fellow on the School’s marketing courses. He has extensive experience within the marketing sector, having held senior roles at Tiscali, United News and Media and Philips, before moving into academia. With his extensive industry experience, René’s approach to teaching is a combination of current theory set within a practical contexts.

René is also a Senior Fellow of the Higher Education Academy, a recognition of his commitment to teaching, learning and student experience, driven by research, reflection and development.


Dr. Marv Khammash

Lecturer in Marketing

Dr. Marv Khammash is a Lecturer in Marketing at the University of Sussex. He has extensive academic experience, having taught on various marketing courses in the UK, Europe, China and India. His research interests include Consumer Behaviour, Interactive Marketing, Digital Marketing, Marketing Communication, Pharmaceutical Marketing, Marketing Forecasting and Affective Forecasting.


Philip Jarman

Teaching Fellow

Philip Jarman is a Teaching Fellow at the University of Sussex Business School and brings over 25 years marketing and communications experience to the School. He combines a ‘hands on’ multi-disciplinary marketing approach, with scalable strategic planning – helping students develop relevant skills in the day-to-day workplace and shaping the future growth of products, brands and organisations.

Working as a consultant for a vast range of B2C and B2B organisations, Philip has a well-rounded understanding of the opportunities and challenges facing the sector and the skills needed to tackle these.


Dr. Vikrant Shirodkar

Senior Lecturer (Associate Professor)

Dr. Vikrant Shirodkar joined Sussex in 2012 and is a Senior Lecturer (Associate Professor) in International Business. Dr. Shirodkar has an established academic background in IT, organisational change and predominantly management, which he received his Ph.D for in 2013.

An award winning researcher and Fellow of the Higher Education Academy; Dr. Vikrant’s primary research interest is the non-market (political and social) strategies of multinational enterprises (MNEs) and strategic drivers of MNEs’ performance within emerging markets.


A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

Further information on applying for online courses. 

Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) Standard level (6.5 overall, including at least 6.0 in each component).

Course fee: £11,450
Cost per module: £955

Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).

Find out more about fees, funding and scholarships for online learning at Sussex.

*Modules 1-11 = £955, module 12 = £945.

Learn more about our International Marketing MSc (online)

Course Director Alison McGregor tells us more about this professionally focused International Marketing MSc and the kind of support you can expect to receive studying online with the University of Sussex.

University of Sussex, Science Policy Research Unit (SPRU) – Masters courses