Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.

You will also have the opportunity to transition onto the full online Masters degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.

Course start dates

January, March, May, July, September and October


Course fee: £4,220

Course overview

The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require.

You will learn:

  • the importance of market research in informing marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute research
  • advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions
  • how to use market and customer research and insights to better inform current and future marketing activity
  • how to apply the skills and knowledge acquired in the previous modules to improve strategies and campaigns.

You may also be interested in our CIM accredited International Marketing MSc (online). Visit the course page for more information.


Each module lasts for seven weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week study time.

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills. The structure of the course means that the modules must be studies in order.

Please be aware that if you do take a break from your studies you will need to wait 8 months before you can restart the course. You will only be able to take one break in study as you need to complete this course within 20 months.

The course uses multiple assessments methods to assess students’ knowledge, competence development and engagement through individual and groupwork exercises, such as written reports, simulations, essays, project reports, MCQs, and portfolios. An indication for the likely assessment methods of this module is given, though this may be subject to change.

Entry requirements

A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with three or more years relevant professional experience will also be considered for entry to this course.

English language requirements

Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) high level (6.5 overall, including at least 6.0 in each component).

Fees and funding

Course fee: £4,220
Cost per module: £1,055

Flexibility is at the heart of our online courses: fees can be paid on a module-by-module basis, or as a single fee at the start of the course. You are required to pay the first module fee of £1,055 to secure your place on the course. You may also consider corporate sponsorship and employer funding. Our Admissions Team will be able to assist you with next steps. 

Alumni discount

If you have previously studied at the University of Sussex and are an alumnus of any undergraduate or Masters degree or PhD, you will be eligible* for a 20% discount on fees on all our online Masters level courses.

Find out more about the alumni discount and eligibility criteria. 

*T&Cs apply

Please visit our Fees and Funding page for more information.

Why study this course?

Delivered by the University of Sussex Business School, accredited by both EQUIS and AMBA, this focused course gives you the research, analytical, and consultancy skills required to make an immediate impact in your organisation and quickly advance your career by strengthening specialist marketing skills.

This course will provide you with the confidence to advise others within your organisation and become an expert in research and analytic interpretation.

The University of Sussex Business School has three key themes running through all its courses, research and teaching:

  • innovation
  • management and the public realm
  • social development.

All our courses have a distinct, socially responsible thread running through them, looking at the world and seeing where we can make a difference. On this course, you’ll learn the necessary skills to innovate in both traditional and virtual environments and to develop and  improve business practice.

Benefits of online learning 

An added benefit to studying online is the skills you will gain working within a virtual environment. As a student on this course, you will attend live seminars and contribute to group work and discussions within the virtual learning environment (VLE). You will be learning with and from academics and fellow students from different countries, cultures and time zones.

The skills gained from studying online are hugely desirable to employers and companies looking to grow their businesses globally in an efficient and budget-friendly way.

Accreditations and rankings

  • EQUIS and AMBA accredited Business School
  • Top 16 in the UK for Marketing (The Complete University Guide 2022)
  • Top 15 in the UK for Business & Economics (Times Higher Education World University Ranking by Subject 2023)


Photo of Alison McGregor

Alison McGregor

Senior Lecturer in Strategy & Marketing

University of Sussex Business School

Photo of Kevin Masters

Kevin Masters

Lecturer in Strategy & Marketing

University of Sussex Business School

Photo of Sam Ahmadi

Sam Ahmadi

Lecturer in Strategy & Marketing

University of Sussex Business School

Photo of Mona Rashidirad

Mona Rashidirad

Lecturer in Strategy & Marketing

University of Sussex Business School

Request more information

If you’d like to find out more about this course, please complete this form to receive information from our Admissions Team.

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Student testimonial: Nolan Clack

Our online International Marketing MSc opened doors to new job opportunities for student Nolan Clack and gave him the confidence to pursue new career goals.

Discover how our Student Success Team helps you achieve more

Here at the University of Sussex, we make sure you have all the support you need, from your first class to graduation day. We spoke to Student Success Advisor James Hutton to find out how he helps you stay on track to academic success.

Busting the myths of learning online

There are many different perceptions surrounding learning online, some could even be called myths. As a provider of online Masters courses we want to help you see through these and start looking at the opportunities learning online could provide you with.