International Marketing MSc (online)
This Masters provides the essential theory which underlies marketing practice and is fundamental to the delivery of effective marketing strategies, today and in the future.
With a focus on digital marketing and global business, you’ll put what you’re learning into practice, exploring live case studies throughout each module and developing skills to take directly into the workplace.
A version of this course is also available to be studied on campus, find out more
All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.
- Global marketing management
- Global business environment
- Global consumer behavior
- Marketing research
- Marketing ethics
- Marketing analytics & metrics
- International business & market strategy
- Business analysis tools & managing consultancy projects
- International branding & communication strategy
- Digital marketing
- Analysis and consultancy project part 1 & 2
Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.
Philip Jarman is a Teaching Fellow at the University of Sussex Business School and brings over 25 years marketing and communications experience to the School. He combines a ‘hands on’ multi-disciplinary marketing approach, with scalable strategic planning – helping students develop relevant skills in the day-to-day workplace and shaping the future growth of products, brands and organisations.
Working as a consultant for a vast range of B2C and B2B organisations, Philip has a well-rounded understanding of the opportunities and challenges facing the sector and the skills needed to tackle these.
Senior Teaching Fellow, University of Sussex Business School
Mark joined Sussex in 2009 and also has successful career as a Chartered Accountant. Mark works over several courses, bringing his expertise in consultancy, project management and executive training to his teaching. Mark has a personal interest in the charity and not-for-profit sectors and provides consultancy support to local charities and enterprises.
Ing. René Moolenaar
Senior Teaching Fellow, Marketing
Ing. René Moolenaar joined the University of Sussex Business School in 2011 and is a Senior Teaching Fellow on the School’s marketing courses. He has extensive experience within the marketing sector, having held senior roles at Tiscali, United News and Media and Philips, before moving into academia. With his extensive industry experience, René’s approach to teaching is a combination of current theory set within a practical contexts.
René is also a Senior Fellow of the Higher Education Academy, a recognition of his commitment to teaching, learning and student experience, driven by research, reflection and development.
A lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent.
Students with relevant professional experience will also be considered for entry to this course.
Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) Standard level (6.5 overall, including at least 6.0 in each component).
Course fee: £11,450
Cost per module: £955
Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).
*Modules 1-11 = £955, module 12 = £945.