Heavyweight degree for students looking to get ahead in the global marketing sector.

This Masters provides the essential theory which underlies marketing practice and is fundamental to the delivery of effective marketing strategies, today and in the future.

With a focus on digital marketing and global business, you’ll put what you’re learning into practice, exploring live case studies throughout each module and developing skills to take directly into the workplace.

A version of this course is also available to be studied on campus, you can find out more on the course page.

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research
  • Marketing ethics
  • Marketing analytics & metrics
  • International business & market strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1 & 2

Each module lasts for 7 weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week study time.

Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.

Alison McGregor 

Course Director: International Marketing MSc (online)

Senior Lecturer In Strategy And Marketing

Rene Moolenaar

Senior Lecturer (Strategy and Marketing)

Director Of Student Experience (University of Sussex Business School)

Souroush Ahmadi

Lecturer In Strategy & Marketing- Online Distance Learning

Dr. Mona Rashidirad

Lecturer in Strategy and Marketing

Philip Jarman 

Lecturer In Marketing (Strategy and Marketing)

A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

Further information on applying for online courses.

Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) high level (6.5 overall, including at least 6.0 in each component).

Course fee: £11,450
Cost per module: £955*

Course fees will remain fixed for 24 months from your initial course start date. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).

Find out more about fees, funding and scholarships for online learning at Sussex.

* Modules 1 – 10 cost £955, module 11 is a double module that can be paid in 2 parts, £955 and £945.

Students can take a break in study after each 7 week module. This applies to all modules except for the Analysis and Consultancy Project Part 1 and 2. This is a double module of 30 credits involving 14 weeks of study in total. This means you must study part 2 straight after part 1 without taking any breaks in study.
Students are permitted to pay for the module in 2 parts if they wish. If choosing to split payments students would need to:
• Pay the first half at the start of the module
• Pay the balance by the final week of teaching.

Any students who fail to pay by this time will have their final assessment and overall module mark withheld until payment has been made.

20% Alumni discount

If you have previously graduated from an undergraduate, postgraduate or PhD course with the University of Sussex you will be eligible* for a 20% discount on this online course.

Get more information on the alumni discount and eligibility criteria when you visit the Online Masters discount page.

*T&Cs apply.

  • Learn at your own pace, 100% online
  • Six start dates a year, start your MSc at a time that suits you
  • Specialist consultancy project
  • Professional engagement throughout each module
  • Join a global classroom of students from around the world.