Key information

Taught 100% online and accredited by the Chartered Institute of Marketing, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.

A version of this course is also available to be studied on campus. 

Course start dates:
There are six start dates every academic year, providing maximum flexibility for our students;

January | March | May | July | September | October

Fees 
Course fee: £11,450
More information on fees and funding can be found below.

Course overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behavior. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You’ll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.

During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

This is a part-time course, the minimum period of study is between 2 years, and 2 years and 2 months – dependent on when you join. You can pause your study  by stepping on and off as your professional or personal commitments require, provided you complete within the maximum study period of 4 years.

If you’d like to find out more about learning online with Sussex book a call with one of our Admissions Advisors.

You can also study an on campus version of our Marketing Masters on a full or part time basis, find out more.

This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.

Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.

Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behavior; International business and market strategy and International branding and communication strategy.

The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals. It provides globally recognised qualifications and membership for marketing professionals.

Course accreditation by the CIM, which means it meets the industry standard the CIM expects of professional marketing qualifications.

As a graduate of this course you will also receive exemptions from the Certificate in Professional Marketing and Diploma in Professional Marketing. Speak to our Admissions Team to find out more.

Each module lasts for 7 weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week study time.

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research
  • Marketing ethics
  • Marketing analytics & metrics
  • International business and market strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1 & 2

Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.

Alison McGregor 

Course Director: International Marketing MSc (online)

Senior Lecturer In Strategy And Marketing

Rene Moolenaar

Senior Lecturer (Strategy and Marketing)

Director Of Student Experience (University of Sussex Business School

Souroush Ahmadi

Lecturer In Strategy & Marketing- Online Distance Learning

Philip Jarman 

Lecturer In Marketing (Strategy and Marketing)

Dr. Maria Restuccia 

Lecturer In Marketing (Strategy and Marketing)

A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

Further information on applying for online courses. 

Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) Standard level (6.5 overall, including at least 6.0 in each component).

Course fee: £11,450
Cost per module: £955*

Course fees will remain fixed for 24 months from the student’s first enrolment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).

Find out more about fees, funding and scholarships for online learning at Sussex.

* Modules 1 – 10 cost £955, module 11 is a double module that can be paid in 2 parts, £955 and £945.

Students can take a break in study after each 7 week module. This applies to all modules except for the Analysis and Consultancy Project Part 1 and 2. This is a double module of 30 credits involving 14 weeks of study in total. This means you must study part 2 straight after part 1 without taking any breaks in study.

Students are permitted to pay for the module in 2 parts if they wish. If choosing to split payments students would need to:

  • Pay the first half at the start of the module
  • Pay the balance by the final week of teaching.Any students who fail to pay by this time will have their final assessment and overall module mark withheld until payment has been made.

20% Alumni discount

If you have previously graduated from an undergraduate, postgraduate or PhD course with the University of Sussex you will be eligible* for a 20% discount on this online course.

Find out more about the alumni discount and eligibility criteria.

*T&Cs apply.

Learn more about our International Marketing MSc (online)

Course Director Alison McGregor tells us more about this professionally focused International Marketing MSc and the kind of support you can expect to receive studying online with the University of Sussex.

University of Sussex, Science Policy Research Unit (SPRU) – Masters courses